Martech
Day 2, 15 April
ARCHITECTURE, INTELLIGENCE & TRANSFORMATION
Stage Host
Patrycja Jedlińska Head of Customer Growth BLIX
09:00 - 10:40
Blok 4: Stworzony z myślą o adaptacji: strategia stosu i integracja
09:00 - 09:30
PANEL
Data and dashboards keep multiplying, yet shared truth and decision-quality insight remain stubbornly out of reach
Analyzing why more data and more dashboards do not automatically create clearer insight or better decisions for retailers and FMCG.
Revealing where fragmented logic, inconsistent metrics and disconnected data sources block teams from building a single version of the truth.
Synthesizing data sources, shared definitions and decision logic into one intelligence engine, so teams can act with confidence instead of reconciling competing reports.
Moderator:
Michał Jankowski Head of Marketing East Europe MANUTAN
Panelist:
Marcin Kępczyński Head of Delivery BRAND ORIENTED
Grzegorz Nowak Sales Digital & ODDA Project Manager MARS
Magdalena Kosińska Customer Care Team Leader NIVEA POLSKA
9:30 - 10:00
Marketing in a Disconnected World: How to Make Decisions When the Data Don't Connect.
What signals do different tool categories collect and use, and how can they be leveraged?
What's the battle for consumer attention like and how to define "attention"?
How to build analytics in a world of discontinuous data.
Jacek Wąs Director, Customer Success, CEE ADFORM
10:00 - 10:30
Decision Architecture: Technology, the Brain, and Organizational Transformation
Why investments in data and technology don't always translate into quality decisions and business outcomes.
How operational pressures, cognitive overload, and decision-making mechanisms impact transformation effectiveness.
How to build organizational capabilities that connect data, decisions, and behavior change.
Anna Sikorska Chief Marketing & Customer Officer DR. MAX
10:30 - 11:00
11:00 - 11:40
PANEL
Martech capabilities evolve fast, but teams and ways of working often change far more slowly
Examining how rapidly expanding Martech capabilities outpace the skills, roles and working patterns inside many retail and FMCG organisations.
Surfacing where tight timelines, shifting priorities and talent gaps make it hard for teams to absorb change and deliver results at the speed leaders expect.
Connecting skills, operating models and learning routines in one capability approach, helping organisations keep pace with technology instead of reacting to it.
Moderator:
Mateusz Dąbrowski Business Development Director GRUPA BLIX
Panelist:
Anna Sikorska Chief Marketing & Customer Officer DR. MAX
Kamil Chudziński Head of Digital Transformation Poland PEPSICO
Klaudia Woźniak Trade Marketing Manager CZAS NA HERBATĘ
Monika Górniak Global DBS (Digital Business Solutions)Manager - Connected Services Delivery BRITISH AMERICAN TOBACCO
11:40 - 12:10
Speech Janek Sikora CEO PLENTE
12:10 - 12:40
PANEL
Roles and capabilities change quickly, but ownership and job definitions often remain stuck in older models.
Redefining how modern Martech, data and product roles should work together, beyond the outdated job descriptions many organisations still rely on.
Surfacing where unclear ownership, overlapping responsibilities and legacy expectations slow down how teams coordinate and deliver.
Bringing role clarity, shared responsibility and cross-functional collaboration into one capability model that helps teams move with the pace of technology.
Moderator:
Artur Rompca Independent consultant COMMERCRAFT
Panelist:
Adriana Kiwak Director of the HRM Department GRUPA MUSZKIETERÓW
Aleksandra Lenarczyk Global Head of CRM and Digital - Omnichannel AVON
12:40 - 14:00
