eRetail Technology Stage
Day 1, April 14
Stage Host
Aleksander Lewandowski E-Comm Platforms & Technology Leader, Marketplace Manager GROUPE SEB POLSKA
09:00 -10:40
Block 1 — Execution at Scale: Checkout, Payments & Promise Reliability
09:00 - 09:40
PANEL
When Technology Becomes the Bottleneck: Why eCommerce Breaks at Scale Before It Innovates
Exploring how rapid scaling exposes hidden fragilities in platforms, OMS logic, and checkout flows.
Examining why reliability and integration discipline matter more than new features under pressure.
Integrating execution stability, ownership clarity, and realistic roadmaps to prevent technology from limiting growth.
Moderator:
Aleksander Lewandowski E-Comm Platforms & Technology Leader, Marketplace Manager GROUPE SEB POLSKA
Panelista:
Tomasz Cyrek Country Manager VTEX
Andrzej Wierzchoń Head of e-Commerce Department OCEANIC
Michał Zych Chief Product and Technology Officer CASTORAMA POLAND
Piotr Zieliński E-commerce Director AMICA
09:40–10:00
Harmonizing operations across borders. Case Study of Allegro's digital transformation delivered in cooperation with Deloitte
Practical insights from a project involving the analysis and integration of approximately 280 business and technological processes across the Polish, Czech, Slovak, and Hungarian markets.
How to effectively create unified operational models and support them with the latest technological solutions?
Key findings and business outcomes – how to achieve operational integration, efficiency, and process and technological synergies following foreign expansion.
Michał Gronowski Head of 1P Transformation ALLEGRO
Amadeusz Andrzejewski Partner, AI & Data Leader DELOITTE
10:00–10:40
PANEL
Nothing Fails in Isolation: How Checkout, Payments, and Promises Collapse Together
Exploring how checkout reliability, payment confirmation, and delivery promises interact under scale.
Examining why fragmented ownership amplifies risk across systems and partners.
Integrating cross-team accountability and escalation rules to stabilise execution under complexity.
Moderator:
Tomasz Gutkowski Head of Business Development UNIVIO
Panelista:
Krystian Drzewicki Head of Online Payments RTV EURO AGD
Łukasz Chmielecki Commercial Director InPost Pay INPOST
Aneta Kopeć Enterprise Sales Manager ADYEN
10:40 - 11:00
11:00–13:00
11:00 - 11:40
PANEL
From Data to Action: Why eCommerce Teams Still Struggle to Execute Decisions at Speed
Exploring how operational signals increase while response speed declines under real conditions.
Examining why fragmented data flows and manual handovers delay action.
Integrating execution-focused design and decision rights to shorten response cycles.
Moderator:
Igor Ruczyński Cofounder Retail Media 360, Integrated Media and Data Director MY SHOP TV
Panelist:
Paweł Czarny Ecommerce Director SKLEPY KOMFORT SA
Andrzej Wierzchoń Head of e-Commerce Department OCEANIC
Łukasz Tchórznicki E-Commerce Sales Development Manager | Consumer Services MEDICOVER
Michał Szczepaniak Senior E-commerce Manager L'OREAL
11:40 - 12:00
When Leaders Join Forces: B2B Digital Transformation at Maspex
Motivations – why Maspex chose to digitalize B2B customer service and what strategic goals it wanted to achieve.
Implementation: how the Asseco Business Solutions B2B platform addresses the diversity of Maspex's business processes and customer needs.
Business Effects – measurable results for Maspex and its trading partners, as well as key success indicators.
Robert Frączek Junior Vending Development Manager MASPEX
Sławomir Pluta Head of e-Commerce Solutions Sales and Implementation Department ASSECO BUSINESS SOLUTIONS S.A.
12:00 - 12:20
Who Decides When Systems Fail: Accountability, Governance, and the Cost of Ambiguity
The paradox of technological maturity – full visibility, limited execution. An analysis of how organizations invest in AI, monitoring and compliance systems, yet the absence of a clearly defined “execution layer” results in signals being converted into emails or tickets rather than actions — and the legal risks arising from the gap between detection and response.
Manual override as the default mode – law as the invisible brake.A discussion of how regulatory liability, unclear ownership and limited trust in automation lead organizations to retain human intervention at the final decision point, even where systems are capable of acting autonomously.
From decision-making to accountability – who ultimately carries the risk in an automated environment. A comparison of the model (trigger → decision → execution → accountability) with organizational realities, and an exploration of how, over the next three years, companies can move from “human in the loop” to a deliberate allocation of responsibility (“human on the hook”) without creating decision-making paralysis.pdated
Bartosz Menz Head of Legal Operations, Radca Prawny ŻABKA POLSKA
12:20 - 13:00
PANEL
Scaling Execution with Small Teams: How Leaders Make Technology Actually Work Day to Day
Exploring how constrained teams keep execution moving despite system complexity.
Examining which decisions must remain human and which can be automated safely.
Integrating ownership clarity and execution priorities to scale without overengineering.
Moderator:
Magdalena Wiśniewska Director of the Innovation Implementation Division BRICOMARCHE
Panelist:
Marta Marschall E-commerce Director BALTICCOMPANY SP Z O.O.
Patrycja Miller Director, Group Product & Engineering ALLEGRO
Agnieszka Rosner Head of Solution Factory WESTWING
Adam Jastrowicz Head of Strategic Partnerships EMPIK GROUP
13:00 - 14:00
14:00 - 15:30
14:00 - 14:20
Are all brands on Allegro? Yes. But only a few truly manage it well. Is it worth it? The TEFAL success case study.
How do you build an e-commerce ecosystem in which the marketplace becomes a source of growth rather than chaos?
1P, 3P, or hybrid sales? How do you manage costs, margin, and the relationship with your own e-commerce?
TEFAL case study – from 500 resellers to a 70% share of the brand’s sales from its own account.
Joanna Nawrocka DTC Online Leader, (Tefal, Krups, WMF) GROUPE SEB
Przemysław Bartkowiak Partner at 361Consulting | Co-Founder 361SALES
14:20 - 14:40
343% Growth in orders number in 3 Months Is No Coincidence: How Data Turns Marketplaces into a core omnichannel strategy growth engine
What data truly drives marketplace growth — and how to translate insights into measurable sales impact.
What role marketplaces should play within an omnichannel strategy to avoid channel cannibalization and leverage the platform as a growth driver.
How to transform marketplaces into a predictable and scalable sales growth channel.
Adam Wysocki CEO LVL UP COMMERCE
14:40 - 15:00
VTEX – AI-first commerce platform: see how AI reduces costs and scales revenue
AI agents: see how agents support your teams and take over repetitive tasks
Operations automation: AI streamlines processes and significantly reduces costs
Sales growth: AI personalizes experiences and increases conversion and AOV
Tomasz Cyrek Country Manager VTEX
15:00 - 15:30
PANEL
Winning the Last Mile: Why Retailers are Choosing Glovo to Scale
Moderator:
Dawid Ledzinski Q-Commerce Director GLOVO
Panelista
Patrycja Zabierowska Chief Marketing Officer / Board Member SUPER-PHARM
15:30 - 17:40
Block 4 - Technology under constant pressure: resilience, responsibility and leadership
15:30 - 16:00
PANEL
Stability Beats Elegance: How Teams Keep eCommerce Running When Systems Are Under Strain
Exploring why continuity outperforms ideal design under constant stress.
Examining pragmatic compromises that sustain operations.
Integrating resilience principles to maintain performance.
Moderator:
Agnieszka Pacuk E-Commerce and Trade Marketing Sales Manager TREFL
Panelist:
Aleksander Markowski IT Security & Performance Enablement Lead AMREST
Jacek Żdżalik E-commerce Manager SEPHORA
16:00-16:30
Coffee break
16:30-17:10
PANEL
When the Stack Is Live but the Organisation Isn’t Ready: Technology Under Constant Pressure
Exploring how systems go live faster than teams and processes can absorb.
Examining how vendor dependence increases strain when internal capacity is limited.
Integrating resilience and escalation discipline to keep technology functioning under pressure.
Moderator:
Marzena Łukasiak Director of B2B Channel Operations Transformation TRIUMPH
Panelist:
Adrian Samborski Manager | Technology Strategy & Transformation DELOITTE CE
Marcin Sałaciński Head of Technology COFFEEDESK
Tomasz Gutkowski Head of Business Development UNIVIO
Rafał Górski IT Apps, PMO & Automation Director EMPIK
17:10–17:40
PANEL
Build, Buy, or Depend: How CEE Leaders Decide What to Own in Their Tech Stack
Exploring ownership trade-offs under constrained budgets and talent.
Examining where vendor dependence accelerates execution and where it limits control.
Integrating capability priorities and risk tolerance to guide ownership decisions.
Moderator:
Marcin Kućmierz Chief Operating Officer EWL GROUP
Panelist:
Dariusz Gregorczyk Strategy & Transformation Executive
Marcin Sałaciński Head of Technology COFFEEDESK
Agnieszka Rosner Head of Solution Factory WESTWING HOME & LIVING
