eRetail Strategies & Data management Stage
Day 1, April 14
Stage Host
Ewa Rybołowicz Director of Market Analysis COMP CENTRUM INNOWACJI RETAIL
09:00 -10:40
Block 1 — Growth Models, Marketplaces & Channel Power
09:00 - 09:30
PANEL
When eCommerce Growth Becomes Mandatory: Why Standing Still Is No Longer an Option
Exploring why domestic eCommerce momentum slows while growth expectations continue to rise across categories.
Examining how shrinking headroom forces leaders to confront uncomfortable choices about scale, channels, and control.
Integrating growth pressure, market limits, and strategic ownership questions in order to frame expansion deliberately rather than reactively.
Moderator:
Jarosław Chwastowicz Customer Experience Director LYRECO
Panelist:
Katarzyna Wronka E-commerce Channel Development Manager E.WEDEL
Andżelika Sokół e-Commerce Sales Manager MEDICOVER POLAND
Marta Lipska E-Commerce Channel Manager NESTLE POLSKA S.A.
Zuzanna Dębowska Chief Commercial Officer LITE E-COMMERCE (ŻABKA GROUP)
09:30 - 09:50
Why does 4-7% margin disappear in promotions - and why don't most companies see it?
Why promotions – despite being responsible for a significant portion of retail sales – remain one of the least precisely managed elements of the financial result and often generate a hidden cost in EBITDA.
What is really behind the loss of a few points of margin in promotions: not the mistakes of the teams, but the way of making decisions under conditions of uncertainty, which leads to building a costly "safety buffer".
Why this cost has remained elusive for years and how today's tools allow you to see the real impact of promotional decisions on sales and margins before making a decision.
Marcin Kępczyński Head of Delivery BRAND ORIENTED
09:50–10:10
Shaping the Future of Retail with Retail Media
How to Turn Printed Promotional Leaflets into Profit: Lear how SP2D Supports Retail Media Development.
How Poles Plan Their Purchases
The Major Paradoxes of Retail Media
Robert Biegaj Country Manager SHOPFULLY POLAND SP. Z O.O.
10:10–10:40
PANEL
From Ambition to Exposure: How CEE eCommerce Leaders Decide When to Go Beyond Home Markets
Exploring how growth decisions in Central and Eastern Europe are shaped by smaller domestic markets and earlier saturation.
Examining how platform dependence, logistics reach, and capital discipline influence which expansion paths remain realistic.
Integrating strategic ambition, regional constraints, and execution readiness to recognise when expansion strengthens position and when it amplifies risk.
Moderator:
Ewa Rybołowicz Director of Market Analysis COMP CENTRUM INNOWACJI RETAIL
Panelist:
Ariel Nosal E-commerce Director 8A
Tomasz Hankiewicz E-Commerce Project Manager ADAMED PHARMA
Ewa Weinar Corporate Counsel NATURA
10:40 - 11:00
11:00–13:00
11:00 - 11:40
PANEL
When Fast Growth Hides Fragile Margins: The Economic Reality of eCommerce in Price-Sensitive Markets
Exploring why eCommerce growth in highly price-sensitive markets accelerates volume while weakening contribution far earlier than expected.
Examining how promotion intensity, platform fees, and delivery expectations compress margins where pricing power is limited.
Integrating growth targets, cost-to-serve pressure, and capital discipline to clarify what profitable scale actually requires.
Moderator:
Filiberto Amati Growth Advisor AMATI & ASSOCIATES
Panelist:
Jacek Palec Chief Growth Officer DIAGNOSTYKA
Katarzyna Kociakowska E-commerce Manager EURUS
Jarosław Chwastowicz Customer Experience Director LYRECO
11:40 - 12:00
AI Agents – a breakthrough in retail or just a passing fascination?
In which areas of retail are AI Agents already delivering measurable results today?
How can AI Agents be implemented step by step while minimizing risk?
How can a consistent customer experience be maintained when more and more interactions are handled by artificial intelligence?
Piotr Lempkowski Enterprise Lead Retail & CG SALESFORCE
12:00 - 12:20
FOSS Strategy in Practice: How the Synergy of Retail Media, Search, and 1st-Party Data Brought Mattel Double-Digit Sales Growth
Data as the foundation: In the highly competitive toy category, where customers face a "paradox of choice," we prove that before harnessing the full potential of algorithms and AI, you must get the basics right. We will show why structured foundations and high-quality data are the key to effectively reaching users in the consideration phase.
Ecosystem synergy and the proprietary FOSS model: Side by side with Mattel, we will guide the audience through the process of bridging on-site (Allegro) and off-site (Google) environments. We will present the implementation of the FOSS (Feed, Optimization, Search, Seasonality) strategy, which allowed the brand to reverse a downward market trend.
Measurable results and universal industry takeaways: We will present the journey from data integration to concrete business decisions that generated GMV growth and expanded the buyer base. We will share practical tips for brands and agencies, demonstrating how to build sustainable growth on a marketplace.
Aneta Kobylińska Senior Media Strategist ALLEGRO
Beata Wiśniowska Customer Marketing Manager Omnichannel MATTEL
12:20 - 13:00
PANEL
Rebuilding Economic Discipline: How CEE Leaders Restore Profit Without Stalling Growth
Exploring how leaders confront the moment when growth metrics no longer reflect economic reality.
Examining which commercial rules and service trade-offs restore margin clarity without retreating from scale.
Integrating financial transparency, channel discipline, and leadership accountability to reset eCommerce economics.
Moderator:
Justyna Spytek Client Success Director CIRCLEWISE (circlewise.io/pl)
Panelist:
Dariusz Jurgielewicz E-Commerce Director CASTORAMA
Jacek Palec Chief Growth Officer DIAGNOSTYKA
Mikołaj Zygmański Vice President of the Board SPORTOFINO
Tomasz Wawszczyk B2C Business Director LG ELECTRONICS
Maciej Nowakowski CEO LITE BY ZABKA
13:00 - 14:10
14:10 - 17:30
14:10 - 14:50
PANEL
When Customers Can’t Find You: Discovery Volatility and the New Reality of Digital Shelves
Exploring why product discovery has become unstable as platforms mediate what customers actually see.
Examining how reviews, availability signals, and platform rules shape trust and choice.
Integrating discovery dynamics and trust signals to reframe visibility as a strategic risk.
Moderator:
Michał Zych Chief Product and Technology Officer CASTORAMA POLAND
Panelist:
Mateusz Jacob E-Commerce Director SUPER-PHARM
Matthieu Bondu Head of Partnerships ZEN.COM
Radosław Sykulski Senior Sales Manager Central Europe Region THE ESTEE LAUDER COMPANIES INC.
Przemysław Orzechowski Marketplace Director CASTORAMA POLAND
14:50 - 15:20
Anatomy of choice: when and how the consumer makes purchasing decisions
Together with Oxford University, we conducted a meta-analysis covering over a million shopping paths. Our report on these findings, titled "How Humans Decide," provides deep insights into the mechanisms behind consumer choices
We uncover the key role of "Brand Priming" – subconscious brand building in consumers' minds, demonstrating how a significant portion of purchasing decisions are made before the consumer even embarks on the shopping journey
This presentation is an essential roadmap for every marketer who wants to understand how the human mind truly works during purchases and effectively respond to it, gaining an advantage in the dynamic retail world.
Łukasz Kołdys Solution Director WPP MEDIA
Michał Jasiński Vice President Strategy WPP MEDIA
15:20 – 15:50
Topic TBC
Agnieszka Kurzep Digital / e-commerce expert in the telecommunications industry
15:50 - 16:30
Coffee Break
16:30 - 17:00
PANEL
Who Owns the Digital Shelf: Governance, Accountability, and Trust at Scale
Exploring how fragmented ownership weakens trust across platforms and partners.
Examining which governance models clarify accountability without slowing execution.
Integrating ownership rules and escalation paths to govern the digital shelf.
Moderator:
Agnieszka Ziętek Digital Strategy & Acceleration Lead Platforms Director MARS PET NUTRITION
Panelist:
Jan Andruszewski Co-Owner RB EUROPE
Ola Magiera eCommerce Marketing Manager LIPTON
Magdalena Wiśniewska Dyrektor Pionu Wdrażania Innowacji BRICOMARCHE
Dominik Saturski Menedżer Ds. Rozwoju Platform On-Line LEROY MERLIN POLSKA
17:00 – 17:30
PANEL
How Much Visibility Is Enough: Making Trade-Offs in Price-Sensitive, Platform-Led Markets
Exploring why chasing maximum visibility often increases cost without improving conversion.
Examining how leaders set practical thresholds for assortment and availability.
Integrating visibility targets and economic limits to support disciplined choices.
Moderator:
Artur Rompca Partner COMMERCRAFT
Panelist:
Jan Andruszewski Co-Owner RB EUROPE
Radosław Olejarski BDM PERFORMANCE GROUP
